Medium roast coffee is a brown color and rarely has an oily surface. These coffees have medium acidity and body, as well as a rounded flavor profile.
Roasting to this level also preserves many of the unique flavors of the coffee’s origin, but it also begins to reach into the deep caramel sweetness of a longer roast. As a result, these coffees are balanced, well rounded, and are slightly darker and sweeter.
Some of the brightest notes of a light roast may be eliminated, but it’s a trade-off for extra balance.
Specialty coffee roasters love medium roasts because they are more approachable than light roasts to the average coffee drinker. They’re less acidic and intense, but still can showcase a coffee’s natural flavor profile.